Born in Edmonton, Alberta, 1911, the writer and critic MARSHALL McLUHAN – said, "It is the medium that is the message because the medium creates an environment that is indelible and lethal." In the mid-1960s came out with his books Understanding Media, and The Medium is the Massage. He believed that the way we acquire information affects us more than the information itself; since TV involves more of our senses than reading, he believed the printed book to be doomed.
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